Philip Kotler’s Web Articles

Articles from The Marketing Journal

• Marketing 4.0: When Online Meets Offline, Style Meets Substance, and Machine-to-Machine Meets Human-to-Human  – with Hermawan Kartajaya, Iwan Setiawan

• Will the 4th Industrial Revolution Kill Store-Based Retailing?

• Welcome to the Age of Demarketing

• Criticisms and Contributions of Marketing

• The Relationship between Marketing and Capitalism

• The Executive Guide to Marketing Effectiveness

• Branding: From Purpose to Beneficence

• Optimizing Marketing: The Ideas-To-Demand Chain – with Robert Shaw 

Articles from ActivistBrands.com

• “Stand for Something: Brand Activism at Nike” - with Christian Sarkar

• “The Regressive Brand: The Dark Side of Brand Activism” - with Christian Sarkar

• “Don’t Be Evil: When Employees Stand Up to Save the Brand” - with Christian Sarkar

• “Risking the Brand: When Companies Value Profits Before People” - with Christian Sarkar

• “Brandshaming: The Kids vs. The NRA” - with Christian Sarkar

• “The Social Purpose of Business: Brand Activism as a CEO Imperative” - with Christian Sarkar

• “The Future of Brand America: Lessons from the Super Bowl and Beyond” - with Christian Sarkar

• “How to Become a Brand Activist” - with Christian Sarkar

• “Finally, Brand Activism!” - with Christian Sarkar

• “Puma’s Brand Activism: Universal Equality, Gender Equality, and Criminal Justice Reform” - with Christian Sarkar

  Articles from FixCapitalism.com

• Will China’s State-Directed Capitalism Outperform the U.S.’s Unguided Democracy?

• Trump’s One-Year Scorecard

• The Political Parties Need Platforms – Let’s Start with This One

• Life, Death, and Taxes in a Jobless World

• How Well is American Capitalism Working?

• The Nightmare of Tax Reform

• The Closing of the Golden Door: When Fear Became U.S. Immigration Policy

• How Did We Get to Charlottesville?

• A Manifesto for Just Capitalism

• Should Government Put a Tax on ‘Sin’ Products and Services?

• Is Universal Basic Income Inevitable?

• Brand Confusion: What Do Our Political Parties Stand For?

• The 2017 Annual “Stupid Company” Award: United Wins!

• It’s Time For A Single-Payer Healthcare System

• Trump’s Plans Will Turn America Into A Third World Country

• Kulturkampf: Trump’s War on the Arts

• Killing the Truth: How Trump’s Attack on the Free Press Endangers Democracy

• The “Terrorist” in the White House

• When the Wheels Fall Off Our Democracy

• Trump as a Utopian Thinker

• Are We Kissing Democracy Goodbye? - with Christian Sarkar

• What would Make America Great Again? The Battle Between Two Definitions of Greatness

• Are We Facing a Jobless World?

• The Case for Taxing Securities Transactions

• The Robots are Coming! Will the American Economy Produce Enough Jobs? 

• Can Marketing Improve Capitalism?

• What the Presidential Candidates Are Failing to Address About CEO Pay

• Are Capitalism and Democracy Compatible?

• Do We Really Want Democracy?

• Democracy in Decline: An Interview

• 5 Serious Problems With the Current Election

• Needed: A New Set of Income Tax Brackets

• Phil Kotler on the Relationship between Marketing and Capitalism