Philip Kotler’s Books

Philip Kotler has written over 70 books. You can find a list of them below.

  1. Philip Kotler, Marketing Management:Analysis, Planning, and Control, Prentice-Hall, 1967. (Subsequent editions 1971, 1976, 1980, 1984, 1988, 1991, 1994, 1997, 2000, 2003, 2006, 2009, 2012, 2015). Kevin Lane Keller Joined as co-author in 2006.

  2. Philip Kotler, Gerald Zaltman, and Ira Kaufman, Creating Social Change, Holt, Rinehart, and Winston, 1972.

  3. Philip Kotler, Marketing Decision Making: A Model-Building Approach, Prentice-Hall, 1972.

  4. Philip Kotler, Harold Guetzkow, and Randall L. Schultz, Simulation in Social Administrative Science: Overviews and Case-Examples, Prentice-Hall, 1972.

  5. Philip Kotler, Strategic Marketing for Nonprofit Organizations, Prentice-Hall, 1975. (Subsequent editions in 1982, 1987, 1991, 1996, 2003, 2008). Alan Andreasen joined as co-author in 1986.

  6. Philip Kotler, Principles of Marketing, Prentice-Hall, 1980. (Subsequent editions 1983, 1986, 1989, 1991, 1994, 1996, 1999, 2001, 2004, 2006, 2008, 2010, 2012, 2014, 2016). Gary Armstrong joined as co-author in 1989.)

  7. Philip Kotler and Gary Lilien, Marketing Models, Harper & Row, 1983. It was revised in 1992 and published by Prentice-Hall with the addition of K. Sridhar Moorthy as third author.)

  8. Philip Kotler and Keith Cox, Marketing Management and Strategy: A Reader, Prentice-Hall, 1980.

  9. Philip Kotler, Marketing Essentials, (later changed to Marketing-An Introduction), Prentice-Hall 1984, 1987, 1990, 1993, 1997, 2000, 2003, 2005, 2007, 2009. Gary Armstrong joined as co-author in 1990.

  10. Philip Kotler, Marketing Professional Services, Prentice-Hall, 1984 (Paul N. Bloom in the first edition and Tom Hayes joined us in the second edition in 2002).

  11. Philip Kotler and Karen Fox, Strategic Marketing for Educational Institutions, Prentice-Hall 1985, 1995.

  12. Philip Kotler, The New Competition: What Theory Z Didn’t Tell You About – Marketing, Prentice-Hall, 1985.

  13. Philip Kotler and Roberta N. Clarke, Marketing for Health Care Organizations, Prentice-Hall, 1987.

  14. Irving Rein, Philip Kotler, and Marty Stoller, High Visibility: The Making and Marketing of Professionals into Celebrities, Dodd, Mead, & Co., 1987. (Subsequent editions 1998, 2006).

  15. Philip Kotler and Eduardo Roberto, Social Marketing: Strategies for Changing Public Behavior, The Free Press, 1989.

  16. Philip Kotler, Norman Shawchuck, Bruce Wrenn, and Gustave Rath, Marketing for Congregations: Choosing to Serve People More Effectively, Abingdon Press, 1992. (Revised in 2009 as Philip Kotler, Bruce Wrenn and Norman Shawchuck, Building Strong Congregations).

  17. Philip Kotler, Irving Rein, and Donald Haider, Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations, The Free Press, 1993.

  18. Philip Kotler, John Bowen, and James Makens, Marketing for Hospitality and Tourism, Prentice-Hall, 1996. (Subsequent editions in 1999, 2003, and 2006).

  19. Philip Kotler, Gary Armstrong, and Veronica Wong, Principles of Marketing - European Edition, Prentice-Hall Europe, 1996. (Subsequent editions in 1999, 2001, and 2005).

  20. Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, Marketing Management: An Asian Perspective, Prentice-Hall, 1996, 1999, 2003.

  21. Philip Kotler, Somkid Jatusripitak, and Suvit Maesincee, The Marketing of Nations: A Strategic Approach to Building National Wealth, The Free Press, 1997.

  22. Philip Kotler and Joanne Scheff, Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business School Press, 1997.

  23. Neil Kotler and Philip Kotler, Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, Jossey Bass, 1998, 2008.

  24. Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets, The Free Press, 1999.

  25. Philip Kotler, Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan, Marketing Management-An Asian Perspective, Prentice-Hall, 1999, 2006.

  26. Philip Kotler, Irving Rein, Donald Haider, and Christer Asplund, Marketing Places Europe, Financial Times, 1999.

  27. Philip Kotler and Hermawan Kartajaya, Repositioning Asia: From Bubble to Sustainable Economy, Wiley, 2000.

  28. Philip Kotler, Michael Hamlin, Irving Rein, and Donald Haider, Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations, Wiley, 2001.

  29. Philip Kotler, A Framework for Marketing Management, Prentice-Hall, 2001 (Subsequent editions in 2003, 2007, and 2009).

  30. Philip Kotler, Dipak Jain, and Suvit Maesincee, Marketing Movies: A New Approach to Profits, Growth, and Renewal, Harvard Business School, 2002.

  31. Philip Kotler, Nancy Lee and Eduardo Roberto, Social Marketing: Improving the Quality of Life, The Free Press, 2002. (Latest title is Philip Kotler and Nancy Lee, Social Marketing: Influencing Behaviors for Good, Sage, 2008).

  32. Philip Kotler, Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know, Wiley, 2003.

  33. Francoise Simon and Philip Kotler, Global Biobrands: Taking Biotechnology to Market, The Free Press, 2003.

  34. Philip Kotler, Hermawan Kartajaya, Hooi Den Hua, and Sandra Liu, Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Prentice-Hall, 2003.

  35. Philip Kotler and Fernando Trias de Bes, Lateral Marketing: A New Approach to Finding Product, Market, and Marketing Mix Ideas, Wiley, 2003.

  36. Philip Kotler, Ten Deadly Marketing Sins: Signs and Solutions, Wiley, 2004.

  37. Philip Kotler, Hermawan Kartajaya, and David Young, Attracting Investors: A Marketing Approach to Finding Funds for Your Business, Wiley, 2004.

  38. Philip Kotler, Linden Brown, Stewart Adam, Gary Armstrong, 6th edition, Marketing Management, Pearson, 2004.

  39. Philip Kotler and Nancy R. Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Wiley, 2005.

  40. Philip Kotler, Philip Kotler’s FAQs on Marketing, Scriptum, Amsterdam, 2004

  41. Philip Kotler, According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions, AMACOM, 2005.

  42. Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, David K. Tse, Principles of Marketing: An Asian Perspective, Pearson, 2005.

  43. Philip Kotler and Waldemar Pfoertsch, B2B Brand Management, Springer, 2006.

  44. Philip Kotler, David Gertner, Irving Rein, and Donald Haider, Marketing Places, Latin America, Makron and Paidos, 2006.

  45. Irving Rein, Philip Kotler, and Ben Shields, The Elusive Fan: Reinventing Sports in a Crowded Marketplace, McGraw-Hill, 2006.

  46. Philip Kotler and Nancy R. Lee, Marketing in the Public Sector: A Roadmap for Improved Performance, Wharton School Publishing, 2006.

  47. Gary Armstrong, Philip Kotler, and Geoffrey da Silva, Marketing: An Introduction; An Asian Perspective, Prentice=Hall, 2006.

  48. Philip Kotler, Kevin Lane Keller, Peggy Cunningham, Marketing Management: Canadian 12th edition, Pearson, 2006.

  49. Philip Kotler, Hermawan Kartajaya, and Hooi Den Hua, Think ASEAN: Rethinking Marketing Toward ASEAN Community 2015, McGraw-Hill, 2007.

  50. Philip Kotler, Joel Shalowitz, and Robert Stevens, Strategic Marketing for Health Care Organization: Building a Customer Driven Health Care System, Jossey-Bass, 2008.

  51. Philip Kotler and John A. Caslione, Chaotics: The Business of Managing and Marketing in the Age of Turbulence (New York: AMACOM, Spring 2009).

  52. Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Jha Mithileshwar, Marketing Management: A South Asian Perspective, Pearson, 2009.

  53. Philip Kotler and Nancy R. Lee, Up and Out of Poverty: The Social Marketing Solution (Philadelphia: Wharton School Publishing, Spring 2009). (A winner in the 800-CEO-Read Business Book Awards for 2009)

  54. Philip Kotler, Kevin Lane Keller, and Taihong Lu, Marketing Management in China, Pearson, 2009.

  55. Hong Cheng, Philip Kotler and Nancy R. Lee, Social Marketing for Public Health: Global Trends and Success Stories, Sudbury, Ma. Jones and Bartlett, 2011.

  56. Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 3.0: From Products to Customers to the Human Spirit (Wiley, 2010).

  57. Bruce Wrenn, Philip Kotler, and Norman Shawchuck, Building Strong Congregations, Autumn House Publishing, 2010.

  58. Philip Kotler and Waldermar Pfoertsch, Ingredient Branding: Making the Invisible Visible, Springer 2011.

  59. Philip Kotler, Roland Berger, and Nils Bickhoff, The Quintessence of Strategic Management, Springer, 2010, 2016

  60. Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz, and Philip Kotler, Social Marketing to Protect the Environment: What Works. Sage 2012.

  61. Fernando Trias de Bes and Philip Kotler, Winning at Innovation: The A to F Model , Palgrave, 2012.

  62. Philip Kotler, David Hessekiel, and Nancy R. Lee, Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line, Wiley, 2013. (Voted 4th best marketing book of the year by Expert Marketing Magazine EMM)

  63. Adam Lindgreen, Philip Kotler, Joelle Vanhamme and Francoise Maon, A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts and Reconciliation, London, UK, Gower, 2012.

  64. Philip Kotler and Milton Kotler, Market Your Way to Growth: Eight Ways to Win, Wiley, 2013.

  65. Philip Kotler, Kevin Keller, Salah S. Hassan, Imad B. Baalbaki, and Hamed M. Shamma, Marketing Management (Arab World Edition), Pearson Higher Education, 2012.

  66. Philip and Milton Kotler, Winning Global Markets: How Businesses Invest and Prosper in the World’s High Growth Cities, Wiley 2015. Voted #3 of the 20 top marketing books in 2015.

  67. Philip Kotler, Confronting Capitalism: Real Solutions for a Troubled Economic System, AMACOM, 2015.

  68. Philip Kotler, Hermawan Kartajaya and Hooi Den Hua, Think New ASEAN: Rethinking Marketing Toward ASEAN Community 2015, McGraw-Hill, 2012.

  69. Philip Kotler, Waldemar Pfoertsch, and Transformational Sales, Springer 2016.

  70. Philip Kotler, Democracy in Decline: Rebuilding its Future, Sage 2016 (July).

  71. Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 4.0: Moving from Traditional to Digital, Wiley, 2017.

  72. Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi, Marketing for Competitiveness: Asia to the World: In the Age of Digital Consumers, World Scientific Press, 2017.

  73. Philip Kotler, My Adventures in Marketing: The Autobiography of Philip Kotler, Idea Bite Press, 2017.

  74. Svend Hollensen, Philip Kotler, and Marc Oliver Opresnik, Social Media Marketing: A Practitioner’s Guide, Amazon Direct Publishing, 2017.

  75. Philip Kotler and Giuseppe Stigliano, Retail Marketing 4.0., Mondadori, Milan, 2018.

  76. Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi, Asian Competitors: Marketing for Competitiveness, World Scientific Press, 2019.

  77. Philip Kotler, Christian Sarkar, BrandActivism, 2018.