Journal Articles

  1.  Philip Kotler, “Elements in a Theory of Growth Stock Valuation,” Financial Analysts Journal, May-June, 1962, pp. 3-10.  (Winner of the 1962 Graham and Dodd Award for best article of the year in the Financial Analysts Journal.).

  2. Philip Kotler. “The Use of Mathematical Models in Marketing,” Journal of Marketing, October 1963, Vol. 27. Issue 4, pp. 31-41. 

  3. Philip Kotler, “Marketing Mix Decisions for New Products,” Journal of Marketing Research, February 1964, Vol. 1, Issue 1, pp. 43-49.

  4. Philip Kotler, “Toward an Explicit Model for Media Selection,” Journal of Advertising Research, March 1964, Vol. 4, No. 1, pp. 34-41.  (Winner of the 1964 MacLaren Advertising Research Award and the 1964 Media/Scope Merit Award.)

  5. Philip Kotler, “Quantitative Analysis in Marketing Research,” in Reflections on Progress in Marketing, ed. L. George Smith, (Chicago:  American Marketing Association, 1965), pp. 651-663.

  6. Philip Kotler, “The Competitive Marketing Simulator - A New Management Tool,” California Management Review, Spring 1965, pp. 49-60.  (Winner of the McKinsey Award for the second best article for the year 1964-65 and winner of the 1964 Merit Award of the Chicago Chapter of the American Marketing Association.)

  7. Philip Kotler, “Phasing Out Weak Products,” Harvard Business Review, March-April 1965, Vol. 43, Issue 2, pp. 107-118.

  8. Philip Kotler, “Behavioral Models for Analyzing Buyers,” Journal of Marketing, October 1965, Vol.29, Issue 4, pp. 37-45.

  9. Philip Kotler, “Competitive Strategies for New Product Marketing Over the Life Cycle,” Management Science, December 1965, Vol. 12, No. 4, pp. 104-119.

  10. Philip Kotler, “Diagnosing the Marketing Takeover,” Harvard Business Review, November-December 1965, Vol. 43, Issue 6, pp. 70-72.

  11. Philip Kotler, “Profits and the Marketing Concept,” Synopsis, Journal of the Belgian National Productivity Center, December 1965, pp. 1-16.

  12. Philip Kotler, “Evaluating Competitive Marketing Strategies through Computer Simulation,” in Marketing and Economic Growth, ed. Peter D. Bennett, (Chicago:  American Marketing Association, 1966), pp. 338-352.

  13. Philip Kotler, “Computerized Media Selection:  Some Notes on the State of the Art,” Occasional Papers in Advertising, (Applications of the Sciences in Marketing Management, Special Editor C. H. Sandage) Vol. 1, No. 1, January 1966, pp. 45-52. (Babson Park, MA:  American Academy of Advertising, The Babson Institute).  (Winner of a Silver Award in the 1965 Thomson Media Research Award Program.)

  14. Philip Kotler, “A Guide to Long-Range Product-Market Planning,” Synopsis, Journal of the Belgian National Productivity Center, July-August 1966, pp. 13-24.

  15. “New Mathematics for Marketing Planning,” in New Ideas for Successful Marketing, ed. John S. Wright and Jack L. Goldstucker, (Chicago:  American Marketing Association, 1966), pp. 507-528.

  16. Philip Kotler, “A Design for the Firm’s Marketing Nerve Center,” Business Horizons, Fall 1966, Vol. 9, Issue 3, pp. 63-74.

  17. Philip Kotler, “Operations Research in Marketing,” Harvard Business Review, January-February 1967, Vol. 45, Issue 1 pp. 3-188.

  18. Philip Kotler, “Computer Simulation of New-Product Decisions,” in Applications of the Sciences in Marketing Management, ed. Frank M. Bass, Charles W. King and Edgar A. Pessemier, (NY:  John Wiley & Sons, 1968), pp. 281-331.

  19. Philip Kotler, “Decision Processes in the Marketing Organization,” in Systems: Research and Applications for Marketing, Ed. Daniel Slate and Robert Ferber, (Urbana, IL:  University of Illinois, Bureau of Economic and Business Research, 1968), pp. 57-70.

  20. Philip Kotler, “Mathematical Models of Individual Buyer Behavior,” Behavioral Science, July 1968, Vol. 13, No. 4, pp. 274-287.

  21. Philip Kotler, “Marketing Education in the 1970s,” in Changing Marketing Systems:  Consumer, Corporate, and Government Interface, Ed. Reed Moyer, (Chicago, IL:  American Marketing Association, 1969.)

  22. Philip Kotler, “Some Needed Extensions in the Theory of Marketing Programming,” Proceedings of the 1968 Fall Conference of the American Marketing Association (Chicago, IL: American Marketing Association, 1969.)

  23. Philip Kotler and Sidney J. Levy, “Broadening the Concept of Marketing,” Journal of Marketing, January 1969, Vol. 33, Issue 1, pp.10-15.  (Winner of the 1969 Alpha Kappa Psi Foundation Award for the best 1969 paper in the Journal of Marketing.)

  24. Philip Kotler, “Coping with the Complexities of Marketing,” The Conference Board Record, January 1969, Vol. 1, Number 1, pp. 53-59.

  25. Philip Kotler, “Operations Research and Model Building in Marketing,” in Evelyn Korad and Others, Computer Innovations in Marketing,. American Management Association, 1970, pp. 10-32

  26. Philip Kotler, “The Future of the Computer in Marketing,” Journal of Marketing, January 1970, Vol. 34, Issue 1, pp. 11-14.

  27. Sidney J. Levy and Philip Kotler, “Beyond Marketing: The Furthering Concept,” California Management Review, Winter 1969, Vol. 12, No. 2, pp. 67-73.

  28. Philip Kotler and Randall L. Schultz, “Marketing Simulations:  Review and Prospects,” Journal of Business of the University of Chicago, July 1970, Vol. 43, No. 3, pp. 237-295.

  29. Philip Kotler, “Corporate Models:  Better Marketing Plans,” Harvard Business Review, July-August 1970, Vol. 48, Issue 4, pp. 135-149.

  30. Philip Kotler, “A Guide to Gathering Expert Estimates:  The Treatment of Unscientific Data,” Business Horizons, October 1970, Vol. 13, Issue 5, pp. 79-87.

  31. Philip Kotler, “The Elements of Social Action,” American Behavioral Scientist, May-June 1971, Vol. 14, Issue 5, pp. 691-717.

  32. Philip Kotler and Gerald Zaltman, “Social Marketing: An Approach to Planned Social Change,” Journal of Marketing, July 1971, Vol. 35, Issue 3, pp. 3-12.  (Winner of the 1971 Alpha Kappa Psi Foundation Award for the best 1971 article in the Journal of Marketing.)

  33. Philip Kotler, “Metamarketing:  The Furthering of Organizations, Persons, Places, and Causes,” Marketing Forum, July-August 1971, pp. 13-23.

  34. Philip Kotler and Sidney J. Levy, “Demarketing, Yes, Demarketing,” Harvard Business Review, November-December 1971, Vol. 49, Issue, 6, pp. 74-80.

  35. Philip Kotler, “A Generic Concept of Marketing,” Journal of Marketing, April 1972, Vol. 36, Issue 2, pp. 46-54.  (Winner of the 1972 Alpha Kappa Psi Foundation Award for the best 1972 article in the Journal of Marketing.)

  36. Philip Kotler, “What Consumerism Means to Marketers,” Harvard Business Review, May-June 1972, Vol. 50, Issue 3, pp. 48-57.

  37. Philip Kotler and Sidney J. Levy, “Buying is Marketing, Too!” Journal of Marketing, January 1973, Vol. 37, Issue 1, pp. 54-59.

  38. Philip Kotler, Fred C. Allvine, and Paul N. Bloom, “It’s Time to Cut Down on Advertising Waste,” Business and Society Review, Winter 1972-73, Number 4, pp. 9-18.

  39. Philip Kotler, “Atmospherics as a Marketing Tool,” Journal of Retailing, Winter 1973-74, Vol. 49, Issue 4, pp. 48-64.

  40. Philip Kotler and Bernard Dubois, “Education Problems and Marketing,” in Marketing Analysis For Societal Problems, ed. Jagdish N. Sheth and Peter L. Wright, (Urbana, IL.:  Bureau of Business and Economic Research, 1974), pp. 186-206.

  41. Philip Kotler, “The Major Tasks of Marketing Management,” Journal of Marketing, October 1973, Vol. 37, Issue 4, pp. 42-49.

  42. Philip Kotler, “Marketing During Periods of Shortage,” Journal of Marketing, July 1974, Vol. 38, Issue 3, pp. 20-29.

  43. Philip Kotler, “Advertising in the Nonprofit Sector,” in Advertising and Society, ed. Yale Brozen, (NY:  New York University Press, 1974), pp. 169-189.

  44. Paul N. Bloom and Philip Kotler, “Strategies for High Market-Share Companies,” Harvard Business Review, November-December 1975, Vol. 53, Issue 6, pp. 63-72.

  45. Philip Kotler and Michael Murray, “Third Sector Management - The Role of Marketing,” Public Administration Review, September-October 1975, Vol. 35, Issue 5, pp. 467-472.  (Part winner of the Dimock Award, awarded to articles judged to present the most “innovative solutions for the 70s.”)

  46. Philip Kotler and V. Balachandran, “Strategic Remarketing:  The Preferred Response to Shortages and Inflation,” Sloan Management Review, Fall 1975, Vol. 17, Issue 1, pp. 1-17.

  47. Philip Kotler and Gerald Zaltman, “Targeting Prospects for a New Product,” Journal of Advertising Research, Feb 1976, Vol. 16, Issue 1, pp. 7-20.

  48. Philip Kotler and Richard A. Connor, Jr., “Marketing Professional Services,” Journal of Marketing, January 1977, Vol. 41, Issue 1, pp. 71-76.

  49. Philip Kotler, “Applying Marketing Theory to College Admissions,” in A Role for Marketing in College Admissions, by the College Entrance Examination Board, pp. 54-72, (NY:  College Entrance Board, 1976).

  50. Philip Kotler, William Gregor, and William Rodgers, “The Marketing Audit Comes of Age,” Sloan Management Review, Winter 1977, Vol. 18, Issue 2, pp. 25-43.

  51. Philip Kotler, “From Sales Obsession to Marketing Effectiveness,” Harvard Business Review, November-December 1977, Vol. 55, Issue 6, pp. 67-75.

  52. Philip Kotler, “Marketing’s Drive to Maturity,” in Changing Marketing Strategies in a New Economy, ed. Jules Backman and John A. Czepiel, (Indianapolis: Bobbs-Merrill Education Publishing, 1977), pp. 43-64.

  53. Philip Kotler and Lenore Borzak, “The Market for Personal Growth Services,” in Advances in Consumer Research, ed. H. Keith Hunt, Vol. 5, (Ann Arbor, MI: Association for Consumer Research, 1978), pp. 290-294.

  54. Philip Kotler, “Axioms for Societal Marketing,” in New Frontiers for Marketing, ed. George Fisk, Johan Arndt, and Kjell Gronhaug, 1978.

  55. Philip Kotler, “Marketing,” in Handbook of Operations Research, Chapter 3, Section 1, Vol. 2 (NY: Van Nostrand Reinhold Company, 1978).

  56. Philip Kotler, “Harvesting Strategies for Weak Products,” Business Horizons, August 1978, Vol. 21, Issue 4, pp. 15-22.

  57. Philip Kotler and William Mindak, “Marketing and Public Relations: Should They Be Partners or Rivals?” Journal of Marketing, October 1978, Vol. 42, Issue 4, pp. 13-20.

  58. Philip Kotler, “Educational Packagers: A Modest Proposal,” The Futurist, August 1978, Vol. 12, No. 4, pp. 239-242.

  59. Philip Kotler, “A Critical Assessment of Marketing Theory and Practice,” in Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler and Levitt, ed. Alan R. Andreasen and David M. Gardner, (Champaign, IL: The University of Illinois Press, 1978).

  60. Philip Kotler, “Strategies for Introducing Marketing into Nonprofit Organizations,” Journal of Marketing, January 1979, Vol. 43, Issue 1, pp. 37-44.

  61. Philip Kotler, “The Future Marketing Manager,” in Proceedings of the American Marketing Association, ed. Betsy Gelb, 1978.

  62. Philip Kotler, “Market Challenger Strategies,” in Handbook of Business Planning and Budgeting for Executives with Profit Responsibility, ed. Thomas S. Dudick and Robert V. Gorski. (NY: Van Nostrand Reinhold, 1980) pp. 66-70.

  63. Arthur Sterngold and Philip Kotler, “A Marketing Approach to Energy Conservation,” in The Conserver Society, ed. Karl Henion II and Thomas Kinnear, (Chicago, IL: American Marketing Association, 1979), pp. 193-207.

  64. Karen F.A. Fox and Philip Kotler, “The Marketing of Social Causes: The First 10 Years,” Journal of Marketing, Fall 1980, Vol. 44, No. 4, pp. 24-33.

  65. Philip Kotler and Patrick E. Murphy, “Strategic Planning for Higher Education,” Journal of Higher Education, September-October 1981, Vol. 52, No. 5, pp. 470-489.

  66. Philip Kotler and Ravi Singh (Achrol), “Marketing Warfare in the 1980s,” Journal of Business Strategy, Winter 1981, Vol. 1, Issue 3, pp. 30-41.

  67. Philip Kotler and Neil Kotler, “Business Marketing for Political Candidates,” Campaigns and Elections, Summer 1981, pp. 24-33.

  68. Karen F.A. Fox and Philip Kotler, “Reducing Cigarette Smoking: An Opportunity for Social Marketing?” Journal of Health Care Marketing, Winter 1980-81, Vol. 1, Issue 1 pp. 8-17.

  69. Philip Kotler and Liam Fahey, “The World’s Champion Marketers: The Japanese,” Journal of Business Strategy, Summer 1982, Vol. 3, Issue 1, page 3-13.

  70. Philip Kotler and Leslie A. Goldgehn, “Marketing: A Definition for Community Colleges,” in New Directions for Community Colleges:  Marketing the Program, ed. William and Marybelle Keim, (San Francisco:  Jossey-Bass Inc., 1981).

  71. Philip Kotler, ““Dream” Vacations: The Booming Market for Designed Experiences,” The Futurist, October 1984, Vol. 18, Issue 5, pp. 7-13.

  72. Philip Kotler and G. Alexander Rath, “Design: A Powerful But Neglected Strategic Tool,” Journal of Business Strategy, Fall 1984, Vol. 5, Issue 2 pp. 16-21.

  73. Somkid Jatusripitak, Liam Fahey, and Philip Kotler, “Strategic Global Marketing: Lessons from the Japanese,” Columbia Journal of World Business, Spring 1985, Vol. 20, Issue 1, pp. 47-53.

  74. Philip Kotler and Murali K. Mantrala, “Flawed Products: Consumer Responses and Marketer Strategies,” Journal of Consumer Marketing, Summer 1985, Vol. 2, No. 3, pp. 27-36.

  75. Philip Kotler and Liam Fahey, “Japanese Strategic Marketing:  An Overview,” in Strategic Marketing and Management, ed. Howard Thomas and David Gardner (NY:  John Wiley & Sons, Inc., 1985), pp. 441-451.

  76. Karen F.A. Fox and Philip Kotler, “Strategic Marketing for New Programs,” Selections (The Magazine of the Graduate Management Admissions Council), Autumn 1984, pp. 15-22.

  77. Philip Kotler and Karen F.A. Fox, “The Marketing Planning Process,” Journal of Higher Education Management, Summer/Fall 1985, pp. 33-55.

  78. Philip Kotler, “Megamarketing,” Harvard Business Review, March/April 1986, Vol. 64, Issue 2, pp. 117-124.

  79. Philip Kotler, “Prosumers:  A New Type of Consumer,” The Futurist, September/October 1986, Vol. 20, Issue 5, pp. 24-28.

  80. Philip Kotler, “How to Set the Hospital’s Marketing Budget,” Journal of Health Care Marketing, March 1986, Vol. 6, No. 1 pp. 7-12.

  81. Philip Kotler and Roberta E. Clark, “Creating the Responsive Organization,” Healthcare Forum, May/June 1986, pp. 26-32.

  82. Philip Kotler, “Idea Management,” AWH Healthcare Forum, March/April 1986, pp. 45-48.

  83. Philip Kotler, “Global Standardization - Courting Danger,” Journal of Consumer Marketing, Spring 1986, Vol. 3, No. 2, pp. 13-15.

  84. Philip Kotler, “Global Marketing Strategies,” in Protectionism: Can American Business Overcome It, ed. Douglas Lamont (Indianapolis, In:  Books Craft, Inc., 1986).

  85. Philip Kotler, “Meeting the New Competition from Japan and the Far East,” Journal of Global Marketing.

  86. Philip Kotler, “Semiotics of Person and Nation Marketing,” in Marketing and Semiotics, ed. by Jean Umiker-Sebeok, (Berlin; Paris: Mouton de Gruyer, 1987) pp. 3-12.

  87. Philip Kotler, “The Convenience Store:  Past Developments and Future Prospects,” in Historical Perspectives in Marketing:  Essays in honor of Stanley C. Hollander, ed. Terrence Nevett and Ronald A. Fullerton (Lexington, MA:  Lexington Books, 1988), pp. 163-175.

  88. Philip Kotler, “Humanistic Marketing:  Beyond the Marketing Concept,” in Philosophical and Radical Thought in Marketing, ed. A. Fuat Firat, Nikhilesh. Dholakia, and Richard P. Bagozzi, (Lexington, MA: Lexington Books, 1987), pp. 271-288.

  89. Philip Kotler, “Broadening the Concept of Marketing Still Further: The Megamarketing Concept,” in Contemporary Views on Marketing Practice, ed. Gary L. Frazier, and Jagdish N. Sheth. (Lexington, MA: Lexington Books, 1987), pp. 3-18.

  90. Philip Kotler, “The Potential Contributions of Marketing Thinking to Economic Development,” in Marketing and Development: Toward Broader Dimensions (Research in Marketing, Supplement 4), ed. Erdoğan Kumcu and A. Fuat Firat (Greenwich, Conn. JAI Press Inc., 1988), pp. 1-10.

  91. Philip Kotler and Nikhilesh Dholakia, “Ending Global Stagnation: Linking the Fortunes of the Industrial and Developing Countries,” Business in the Contemporary World, Spring 1989, pp. 86-97.

  92. Philip Kotler, “From Mass Marketing to Mass Customization,” Planning Review, September-October 1989, Vol. 17, No. 5, pp. 10-13.

  93. Howard Barich and Philip Kotler, “A Framework for Marketing Image Management,” Sloan Management Review, Winter 1991, Vol. 32, No. 2, pp. 94-104.

  94. Philip Kotler, “Globalization - Realities and Strategies,” Die Unternehmung, February 1990, pp. 79-99.

  95. Philip Kotler and Paul J. Stonich, “Turbo-Marketing Through Time Compression,” Journal of Business Strategy, September/October 1991, Vol. 5, Issue 5, pp. 24-29.

  96. Philip Kotler, “It’s Time for Total Marketing,” Business Week Advance Briefs, Vol. 2, September 1992 pp. 1-21.

  97. Philip Kotler, “Marketing’s New Paradigm: What's Really Happening Out There,” Planning Review (a Publication of the Planning Forum), Conference Special Issue, September-October 1992, Vol. 20, No. 5, pp. 50-52.

  98. Philip Kotler and Bruce Wrenn, “The Marketing of Parochial School Modeled as an Exchange Process,” Journal of Research on Christian Education, Spring 1993, pp. 119-134. 

  99. Bruce Wrenn, Norman Shawchuck, Philip Kotler, and Gustave Rath, “What Does It Mean for Pastors to Adopt Market Orientation?” Journal of Ministry Marketing, and Management, Summer 1995, Vol. 1, No. 1, pp. 5-23. 

  100. Philip Kotler, Donald Haider, and Irving Rein, “There’s No Place Like Our Place!  The Marketing of Cities, Religions, and Nations,” The Futurist, November-December 1993, Vol. 27, No. 6, pp. 14-21.

  101. Philip Kotler, Bruce Wrenn, Norman Shawchuck, and Gus Rath, “Can (Should) Religion Be Marketed?” Quarterly Review, Summer 1994, pp. 117-134. 

  102. Philip Kotler and Alan Andreasen, “Strategic Marketing for Non-Profit Organizations,” in Companion Encyclopedia of Marketing, ed. Michael J. Baker, (London: Routledge, 1995), pp. 930-950.

  103. William H. Rodgers, Gerard A. Osborne, and Philip Kotler, “Auditing the Marketing Function,” in AMA Management Handbook, ed. John J. Hampton, (3rd edition) (N.Y.: AMACOM, 1994).

  104. Philip Kotler, “Reconceptualizing Marketing: An Interview with Philip Kotler,” European Management Journal, December 1994, Vol. 12, No. 4, pp. 353-361.

  105. Philip Kotler, “Marketing and Merchandising,” Encyclopedia Britannica, 1995, pp. 495-508.

  106. Philip Kotler, “From Mass Marketing to Self-Marketing,” in Markt-und Menschenorientierte Unternehmensführung, ed. Bruno Staffelbach and Hans Peter Wehrli, (Essays in honor of Krulis-Randa, University of Zurich, 1996).

  107. Joanne Scheff and Philip Kotler, “How the Arts Can Prosper through Strategic Collaborations,” Harvard Business Review, January-February, 1996, Vol. 74, Issue 1, pp. 52-62.

  108. Joanne Scheff and Philip Kotler, “Crisis in the Arts: The Marketing Response,” California Management Review, Fall 1996, Vol. 39, No. 1, pp. 28-52.

  109. Philip Kotler, “Mapping the Future Marketplace,” in Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets, and the World, ed. Rowan Gibson, (London: Nicholas Brealey Publishing, 1997), pp. 196-210.

  110. Philip Kotler, “Competitiveness and Civic Character,” in The Organization of the Future, ed. Frances Hesselbein, Marshall Goldsmith, and Richard Beckhard (San Francisco: Jossey-Bass, 1997), pp. 151-58.

  111. Philip Kotler and Alan R. Andreasen, “Not-for-Profit Marketing,” International Encyclopedia of Business and Management, ed. Malcolm Warner. (London: Thompson Publishing, 1996), pp. 3696-3707.

  112. Philip Kotler, “Role of the Marketing Department in the Organization of the Future,” in Marktorientierte Unternehmensführung: Reflexionen, Denkanstöße, Perspektiven (Frankfurt: Germany, Gabler, 1997), pp. 491-496.

  113. Philip Kotler, “Managing Direct and Online Marketing,” in Handbuch Database Marketing, ed. Jörg Link, Dieter Brändli, Christian Schleuning, and Roger E. Kehl. IM Fachverlag, Auflage, 1997, pp. 492-511.

  114. Philip Kotler and Bernard Dubois, “Le Marketing Direct Interactif: Marketing du 21 ème Siècle?” Revue Francaise de Marketing, No. 164, 1997/4, pp. 43-58.

  115. Philip Kotler and Neil Kotler, “Political Marketing—Generating Effective Candidates, Campaigns, and Causes,” in Handbook of Political Marketing, ed. Bruce Newman. Sage, 1999, pp. 3-18.

  116. Philip Kotler, “The Marketing of Leadership,” Leader to Leader, Winter 1999, pp. 22-27.

  117. Philip Kotler, “Boards Should Tune in to Corporate Marketing Programs,” Directorship, July/August 1999, Vol. 25, (7), pp. 12-13 and 19.

  118. Ravi S. Achrol and Philip Kotler, “Marketing in the Network Economy,” Journal of Marketing, Special Issue 1999, Vol. 63, (4) pp.146-163.

  119. Nirmalya Kumar, Lisa Sheer, and Philip Kotler, “From Market Driven to Market Driving,” European Management Journal, April 2000, Vol. 18, No. 2, pp. 129-142.

  120. Mohanbir Sawhney and Philip Kotler, “Marketing in the Age of Information Democracy,” in Kellogg on Marketing, ed. Dawn Iacobucci. Wiley, 2000, Chapter 13, pp. 386-408.

  121. Swee Hoon Ang, Siew Meng Leong, and Philip Kotler, “The Asian Apocalypse: Crisis Marketing for Consumers and Businesses,” Long Range Planning, February 2000, Vol. 33, (1), pp. 97-119.

  122. Philip Kotler, Dipak Jain, and Suvit Maesincee, “Nine Major Shifts in the New Economy,” in Electronic Customer Relationship Management, ed. Andreas Eggert and Georg Fassott.  Schäffer-Poeschel, 2001, pp. 15-26. 

  123. Philip Kotler and Hermawan Kartajaya, “Only the Sustainable Succeed: Lessons from Asian Survivors,” Nanyang Business Review, Vol. 1, Number 1, 2002. 

  124. Neil Kotler and Philip Kotler, “Can Museums Be All Things to All People?  Missions, Goals, and Marketing’s Role,” Museum Management and Curatorship, Vol. 18, No. 3, 2000, pp. 271-287.

  125. Philip Kotler and David Gertner, “Country as Brand, Product and Beyond: A Place Marketing and Brand Management Perspective,” Journal of Brand Management, April 2002, Vol. 9, (4/5), pp. 249-261.

  126. Philip Kotler and Robert Spekman, “The Marketing Consultant,” in Handbook of Management Consulting:  The Contemporary Consultant, Insights from World Experts, ed. Larry E. Greiner and Flemming Poulfelt. South-Western College Publishing, 2004.

  127. Philip Kotler and Nancy Lee, “Best of Breed,” Stanford Social Innovation Review, Vol. 1, No. 4, Spring 2004, pp. 14-23.

  128. Philip Kotler, “Wrestling with Ethics: Is Marketing Ethics an Oxymoron?” Marketing Management, November-December 2004, Vol. 13, (6), pp. 30-35.

  129. David Gertner and Philip Kotler, “How Can a Place Correct a Negative Image,” Place Branding, January 2005, Vol. 1, No 1, pp. 50-57.

  130. Philip Kotler, “A Three-Part Plan for Upgrading Your Marketing Department for New Challenges,” Strategy and Leadership, Vol. 32, No. 5, 2004, pp. 4-9.

  131. Philip Kotler, “The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought,” Journal of Public Policy and Marketing, May 2005, Vol. 24, (1), pp.114-116.

  132. Ravi S. Achrol and Philip Kotler, “The Service-Dominant Logic for Marketing:  A Critique,” in The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, ed. Robert F. Lusch and Stephen L. Vargo. M.E. Sharpe, 2006.

  133. Philip Kotler, “Ethical Lapses of Marketers,” in Does Marketing Need Reform, ed. Jagdish N. Sheth and Rajendra S. Sisodia.  M.E. Sharpe, 2006, pp. 153-157.

  134. Kevin Lane Keller and Philip Kotler, “Holistic Marketing: A Broad, Integrated Perspective to Marketing Management,” in Does Marketing Need Reform, ed. Jagdish N. Sheth and Rajendra S. Sisodia. M.E. Sharpe, 2006, pp. 300-05.

  135. Philip Kotler, “Alphabet Soup,” Marketing Management, 2006, Vol. 15, (2), p. 51.

  136. Philip Kotler, Neil Rackham, and Suj Krishnaswamy, “Ending the War Between Sales and Marketing,” Harvard Business Review, July 2006, Vol. 84, (7/8), pp. 68-78.

  137. Philip Kotler, Ned Roberto, and Tony Leisner, “Alleviating Poverty: A Macro/Micro Marketing Perspective,” Journal of Macromarketing, December 2006, Vol. 26, No. 2, pp. 233-39.

  138. Philip Kotler and John C. Westman, “What CEO’s Need to Know and Do About Marketing,” Leader to Leader Journal, No.42, Fall 2006.

  139. Philip Kotler and Nancy R. Lee, “Marketing in the Public Sector: The Final Frontier,” The Public Manager, Spring 2007, Vol. 36, (1), pp. 12-17.

  140. Philip Kotler and Waldemar Pfoertsch, “Being Known or Being One of Many: The Need for Brand Management for Business-to-Business (B2B) Companies,” The Journal of Business & Industrial Marketing, 2007, Vol. 22, No. 6, pp. 357-362.

  141. Philip Kotler, “Marketing: The Unappreciated Work Horse,” Market Leader, Quarter 2, 2009, pp. 2-4.

  142. Philip Kotler, Rob Wolcott, and Suj Chandrasekhar, “Masters of Value and Possibility: Optimizing the Marketing and Research & Development Relationship, Business Insight, http://sloanreview.mit.edu/business-insight/articles/209/1/.

  143. Robert Shaw and Philip Kotler, “Rethinking the Chain:  Make Marketing Leaner, Faster and Better,”  Marketing Management, July-August 2009, pp.18-23.  Republished in Market Leader, Quarter1, 2010.

  144. Philip Kotler and John Caslione, “How Marketers Can Respond to Recession and Turbulence,” Journal of Consumer Behavior, Vol 8- Summer 2009, pp. 187-191.

  145. Nancy R. Lee and Philip Kotler, “Ending Poverty: “What’s Social Marketing Go to Do With It?”  SMQ, Winter 2009, pp. 134-40.

  146. Kevin Lane Keller and Philip Kotler, "Branding in B2B Firms," in Business to Business Marketing Handbook, eds. Gary L. Lilien and Rajdeep Grewal, Edward Elgar Publishing, forthcoming.

  147. Philip Kotler and David Gertner, “A Place Marketing and Brand Management Perspective Revisited,” in Nigel Morgan and Annette Prichard’s Destination Brands: Managing Place Reputation, 3rd ed., Elsevier, 2011.

  148. R. Craig Lefebvre and Philip Kotler, “Design Theory, Demarketing, and Behavioral Economics: Fostering Interdisciplinary Growth in Social Marketing,” in Hastings and Bryants, The SAGE Handbook of Social Marketing, 2012.

  149. Philip  Kotler and Ravi Achrol, " The Frontiers of the Marketing Paradigm in the Third Millennium,” Journal of the Academy of Marketing Science (JAMS), 2012.

  150. Philip Kotler, “Philip Kotler’s Contributions to Marketing Theory and Practice”, for volume 8 of Review of Marketing Research: “Special Issue – Marketing Legends”.

  151. Philip Kotler, “Re-Inventing Marketing to Manage the Environmental Imperative,” Journal of Marketing, July 2011 volume 75, pp. 132-135.

  152. Philip Kotler, Bobby J. Calder, Edward C. Malthouse and Peter J. Korsten "How Chief Marketing Officers Rate Their Influence,” M.I.T. Sloan Management Review, October 27 Link: http://Sloan Review.mit.edu/x/54108.

  153. Philip and Milton Kotler, “The Global Economy of Cities,” Cambridge Review, 2013.

  154. Philip Kotler, “What the Presidential Candidates Are Failing to Address About CEO Pay,” Fortune Insider, November 11, 2015.

  155. Ravi Achrol and Philip Kotler, “Marketing’s Last Frontier: The Poor,” International Society of Markets and Development (ISMD), Vol.1, No.1, 2016

  156. Philip Kotler, “Customer Value Management,” Journal of Creating Value, Management Review, Vol. 6, 2018, pp. 9-12.

  157. Philip Kotler, “Is American Capitalism Still Working for Us? Kindai Management Review, Vol. 6, 2018, pp. 9-12.

  158. Philip Kotler, “Why Broadened Marketing has Enriched Marketing,” AMS Review, June 2018.

  159. Philip Kotler, “Should Government Regulate Questionable Goods and Services?” in Essays in Honor of Jagdish Sheth, 2019