Quotes from Philip

“A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.” 

“All customers are important but some are more important than others.”

“Be a cause, not just a business.  Have a higher mission.”

“Business, investor, and consumer confidence is shaken and the contraction phase begins.” 

“Calling a market “mature” is evidence of incompetence.”

“Commodities are simply products waiting for a redefinition.”

“Companies need fewer bosses and more self-managers.”

“Companies pay too much attention to the cost of doing something.  They should worry more about the cost of not doing it.”

“Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match.”

“Cost is of no importance in setting the price.  It only helps you to know whether you should be making the product.”

“Don’t buy market share.  Figure out how to earn it.”

“Every business is a service business.  You are not a chemical company.  You are a chemical services business.”

“Every company needs two marketing departments, one that has mastered the tactics of getting rid of today’s products and the other that has mastered the strategy of imagining tomorrow’s products.”  

“Every company should work hard to obsolete its product line…before competitors do.”

“Good quality is cheap; cheap goods are costly.”

“Hard sell marketing is a contradiction.”

“I don’t care what happened to your profits.  Have you improved your share of the customer’s mind and heart this year?”

“I felt strongly that marketing managers, in order to make better marketing decisions, needed to analyze markets and competition in systems terms, explicating the forces at work and their various interdependencies.” 

“I think it is harder to be a market leader than a market challenger.”

“I would rather improve my business every day than depend on a breakthrough every year.”

“If every department only does its own job well, the company will fail.”

“If it takes three years to develop the product, it won’t be the right product.”

“If markets are to be segmented and cultivated, they must meet certain requirements. Segments must be Measurable, Substantial, Accessible, Differentiable, and Actionable.”

“If the marketer does a good job of identifying consumer needs, developing appropriate products, and pricing, distributing, and promoting them effectively, these goods will sell very easily.”

“If you aim for the average, you will lose.”

“If you can differentiate a dead chicken, you can differentiate anything.”

“If you spend too little on advertising, you are spending too much.”

“If we do not change our direction, we are likely to end up where we are headed.” 

“Integrated marketing communications are a way to examine the entire marketing process from the point of view of the receiver.”

“It has become increasingly important for marketing professionals to speak the language of the CFO. A financial background allows marketers to better quantify the anticipated impact of any campaign, which in turn aids in greater buy-in.”

“It is easier to make money in a mature industry than a high-tech industry.”

“It is more important to do what is strategically right than what is immediately profitable.”

“It is no longer enough to satisfy your customers.  You must delight them.”

“Low paid salesmen are expensive.  High paid salesmen are cheap.”

“Marketing is a race without a finishing line.” 

“Marketing is not the art of finding clever ways to dispose of what you make.” 

“Marketing is the ability to hit the mark.”

“Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality, service, and value.”

“Marketing is the creative use of truth.”

“Marketing is the homework that we do before we have a product.”

“Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

“Marketers influence demand by making the product appropriate, attractive, affordable, and easily available to target consumers.”

“Marketing thinking is shifting from trying to maximize the company’s profit from each transaction to maximize the long-run profit from each relationship.”

“Marketing’s future lies in database marketing where we know enough about each customer to make relevant and customized offers to each.”

“Markets always change faster than marketing.”

“Most companies cannot resist throwing good money after bad.”

“No company in its right mind tries to sell to everyone.”

“The aim of marketing is to reduce the need for selling.”

“The aim of selling is to satisfy a customer need; the aim of marketing is to figure out his need.”

“The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”

“The future isn’t ahead of us.  It has already happened.”

“The good news is that Marketing takes an hour to learn.  The bad news is that it takes a lifetime to master.”

“The hardest job is to tell a customer that your competitor has the better product.”

“The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.”

“The major cause of company failure is company success.”

“The only way to serve your company’s interest is to serve your customer’s interest.”

“The Research and Development department — not the sales department- – should be held accountable for a product’s success.”

“The sales department isn’t the whole company, but the whole company better b e the sales department.”

“The three F’s of service marketing – be fast, flexible, and friendly.”

“There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced.”

“There is no such thing as a commodity.  It is simply a product waiting to be differentiated.”

“Today marketing needs to be reengineered from A to Z.”

“Today you have to run faster to stay in the same place.”

“Today’s economic landscape is being shaped by two powerful forces—technology and globalization.” 

“Too much of today’s marketing is 1P marketing. Companies mainly concentrate on promotion and sales and disregard product, price and place (distribution). This results in ineffective marketing.”

“Try creating customer evangelists, the power of cult branding, and creating raving fans.” 

“Underestimating chaos can lead to strategies that neither defend a company against its vulnerabilities nor allow it to take advantage of the opportunities arising from chaos.”

“Urging protectionism to save your business is a sure way to lose it.”

“Within five years, if you’re in the same business you are in now, you’re going to be out of business.”

“Who should ultimately design the product?  The customer, of course.”

“You don’t sell through price.  You sell the price.”

“You don’t sell to distributors.  You sell through them and with them.”

“You should never go to battle before you’ve won the war on paper.”

“Your company does not belong in any market where it can’t be the best.”