My colleague Christian Sarkar and I have been working on a topic that is increasingly important for businesses, governments, and institutions of every kind: ecosystem strategy.
Our model (shown above) suggests that there are three main areas we need to explore:
The impact of ecosystem strategy on traditional strategy
The impact of ecosystem strategy on innovation
The impact of ecosystem strategy on marketing
Central to all three is not only the customer, but also the market, and society itself.
Our destiny as a species, as individuals, and as businesses now depends on understanding and nurturing the common good across the natural and unnatural walls and boundaries we have built for ourselves.
Stay tuned for more.