The first Philip Kotler Presidential Award

The World Marketing Summit (WMS) just presented India’s Prime Minister Narendra Modi with the first Philip Kotler Presidential Leadership Award.  The concept underlying the award is to honor a major public leader who has given new life to democracy and economic growth in that nation. 

Here is a letter I sent the Prime Minister to thank him for accepting the award:


I discuss the thinking behind this award in my interview with The Marketing Journal.